SEO is techniques used to bring more quality traffic to your website and improve overall search engine rankings. Let's break down SEO for you-
- Quality traffic – Suppose many visitors are coming to your site and leaving without doing anything. It means you are not bringing quality traffic to your site. If they are leaving your site without achieving your business goals then, that is not quality traffic. For more sale and conversion quality traffic is important which means to bring intended customers to your site.
- Quantity traffic – More people visiting your site means higher search engine rankings.
- Organic traffic – Any traffic coming to your site that you don’t have to pay for is organic traffic.
Factors Impacting SEO
Google use crawler hat gather information about all the content on the Internet. The crawlers bring this information back to the search engine to build an index. Google algorithms use those indexes to match all that data with the query that people search. This helps the search engine to deliver more relevant results to the keywords that people are searching for.
- SEO friendly website
The most important part of SEO is building an SEO friendly website. SEO friendly website means
- Mobile friendly website
- Optimised for speed
- Optimized URL
- Keywords research
- High-quality content
SEO services include these so ensure your website is fully optimised for search engine.
Content is effective in both enhancing the search engine rankings and help you to connect with the people visiting your website.
Top of the chain is content because it is the king. You have to provide your audience with a complete 100% original and unique content. Good content helps in attracting the search engines and audience. The more quality of your content will grab the attention of more people. More people will view your site. This will ultimately result in improvement of search engine rankings. Here are just a few types of content that you can focus your content on offer:
- Blog posts and articles
- Social media content
- E-books and whitepapers
Another important thing you need to consider when creating content is keywords and phrases. They are crucial for a search engine to find your content. When you create content around these keywords and phrases, you improve your chances of ranking higher on the search engine results.
Another factor which impacts your content is ranking of your website on search engine results page. If you post fresh content regularly, creating a brand name for your company is easy. Creating good content for readers takes time and effort, but in the end it will pay off.
- Other optimization
It includes off page SEO and on page SEO. Off-page SEO is that factors that happen off your website. On-page SEO are those factors which happen on the website.
Sub-headings –sub-headings make your content easier for visitors to read and it can also improve your SEO. You can use H1, H2, and H3 tags to help search engines and the reader understand what your content is about.
Internal Links – Building internal links to the content on your site, can help search engines learn more about your site. For example, you can just post on the valuable website and give links to your website.
Image Name and ALT Tags – If you are using images on your website or blog post, you will also include your keyword or phrase in the image name and alt tag. This will help search engines to index your images and appear when users perform an image search for a certain keyword.
Meta Description – It tells search engines what your web page is about. Also, the visitors will a better understanding of your website and if it’s relevant. Meta description must include your keywords and also offer enough details to tell the web users what the web page or content is about.
After learning more about what impacts SEO, you can now work to make changes to your site to boost your rankings on the search engine results page. There are many factors than above mentioned which impact your SEO, but the most important one is how valuable and relevant your content is.
SEO takes time. However, following best SEO strategies to boost your rankings is best way to built sustainable online business for your target audience.
About Author -
I am ruhi Content writer in one of the top digital marketing company in faridabad. They also deals in Website designing company, SEO expert, Landing page and magento.
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