What is Digital Marketing?
Digital marketing in Faridabad is the advertising of products through digital (electronic) media. It differs from traditional marketing in that it involves the use of channels that allow the analysis of campaigns in order to understand what works and what does not.
Digital marketing companies mainly use platforms and tools such as Google advertising, Facebook advertising, Email marketing, websites, etc. in order to connect and communicate with (potential) customers and users.
Digital marketing works (better)
People are spending more and more time online, for computers, and especially with smartphones. This means that we are finding it increasingly difficult to reach “live” and, above all, we do not offer so much information about our interests to “analogues”. Digital marketing allows a company to reach the user when looking for a particular product and address it with the right information according to gender, status, income, etc.
Digital marketing works better because it provides the user with more relevant offers that can be tailored to many factors, and the company does not pay for those users who are not potential buyers of their product, as the targeting provided by digital channels can largely eliminates all inappropriate users and at the same time learns who responds better to offers and content with the help of web analytics.
Digital Marketing in Faridabad - What Works?
Digital marketing is in practice the most profitable way of advertising because it allows the target groups (potential customers) to be identified very precisely. Among the most profitable tools or, digital marketing channels include email marketing and remarketing . Email marketing is successful because it's affordable (we don't pay for every click / impression). With the initial investment in the e-mail database of customers is not so cheap or tools such as Google Adwords and Facebook advertising are used to build a customer base, otherwise gaining a customer base can be very slow.
Remarketing is a successful way for digital marketing because it takes into account the simple fact that users make their purchasing decisions over a longer period of time, i.e. 6-12 months. Digital marketing is the use of one or more digital channels in order to increase the visibility of the company and gain new customers.
1. Content Marketing
Creating and promoting content in order to create brand awareness, generate website traffic, generate leads, customers and sales. Content writing services can help in this.
2. Inbound Marketing
It is not the same as content marketing , as the term is broader. Unlike content marketing, inbound marketing uses content with respect to the entire sales funnel thoughtfully and effectively.
In many cases, content marketing begins and ends with writing tex
ts that rank higher or lower on Google. Inbound marketing takes it a step further, as it looks at the level at which users who interact with the content provided by content marketing also takes into account “social” and “paid” channels, as content can be more or less viral.
Also, without an approach that looks at the sales funnel and the maturity to buy a potential buyer, no content is created that is suitable for customers at different stages of the buying process. Read more in the post about “inbound marketing”.
3. Marketing on social networks (SMM or Social Media Marketing)
In order to create brand awareness or gain traffic to the content of websites, Facebook advertising and other “social” channels can be used very effectively. With advertising on social networks, everything is achievable, including sales and "engagement" of the target group.
4. Search Engine Marketing (SEM)
Google advertising is effective because it allows companies to reach potential customers as they search for their products or services. With the help of Google remarketing, they can stay in touch with them throughout the buying process and generate even more sales.
What Are Proven The Best Ways To Do Digital Marketing?
The data that most quickly shows us the effectiveness of individual channels for digital marketing and campaigns is the conversion rate. If our goal is to sell a product, then the conversion rate tells us what percentage of conversions occur. This is what e-commerce examples look like;
The conversion rate ratio of this e-commerce could be mapped to most businesses. The exceptions in this picture are possibly the referral and e-mail channels, which could be the leader in terms of conversion rate, but here the company has not yet implemented them in the system. In summary, it is true that organic Google traffic and visibility (as shown by direct traffic) pays off the most. Right behind them, however, are email and referrals. “Social” is mostly at the level of “display” traffic, ie with the lowest conversion rate.
However, some other channels may surprise with a return in different cases. Sometimes social transcends all other channels, for some companies direct traffic is essential, and so on.
Digital marketing in Faridabad requires perfection. A good foundation is needed for any activity in the direction of digital marketing. These are a good presentation of the product on the website and a website that works flawlessly in terms of speed, transparency and usability, and on mobile devices.
Digital marketing starts with content
99% of companies would reach the top places on Google and at least triple their sales by regularly writing posts that would educate their customers. But most don’t do that, nor do they hire outside collaborators to do so. Namely, I advise everyone to "sleep" two posts a month. Those who took this into account and either started writing on their own, or hired us.
If both of the mentioned chapters are “in progress” and are therefore being implemented, then you can add two more channels and a third one for free at a relatively low cost. You need both to gain new readers of the content you have written. The third channel is referrals (sites that point to yours). Whenever new content is written on your website, it needs to be placed on the web (on forums, similar websites) where it will be interesting.
All the traffic we receive (organic, paid, social, referral) is now a database of users from which requests (leads) are then generated. These users, who have read the posts are then nurtured through email, remarketing (Google and Facebook advertising) to get the most out of demand, call the company, or buy something.
Digital marketing in a nutshell
- Website optimization (because you won't pay for users to leave you)
- Content writing services (because you want to increase your conversion rate, build trust, and add a long-term free source of “organic” traffic)
- Increase traffic (Search Engine Marketing and Social Marketing) (Google advertising and Facebook advertising) (because you want them to see your products and content because they will be addressed)
- Remarketing (because you know you can convince users to make sure they remember you at the right time)
- Email marketing (because you want to further increase your sales rate and generate resale to your past customers)
This is one approach that is most often suitable for a market, as it allows us to combine channels with relatively low budgets and moderate amounts of work.
Everything is based on free traffic (search, direct and e-mail) (you start and stop at any time) and regardless of whether you pay or not, the system works. With the added paid traffic, we only increase the volume of users in the sales funnel.
Dinesh bhardwaj Run webstod.com with more then 4 years of experience .
You can reach him out at